Your book is finally published and sits before you to be distributed. The writing, editing, and sef publication were tough, but the real work begins now. In between the pre publication activities there are certain things you must start doing to start marketing for book sales and publicity. Where do you go from here?
Research for your book is an ongoing process that starts before you write. At this time you will also have ideas about the ways you want to get the word out. In your book proposal several key points were addressed like your target audience, places of interest, and general information about your book. Based on this you will be able to narrow down things you can do to market your book.
Even though the internet has a huge prescence these days, you must stick with basics to get started on developing a reader audience. Your web page is a great way to start. This will serve as your book's point of reference for future endeavors especially mailings and social media input. Another great resource is a blog whuch is essentially your personal newspaper outlet. Unlike a web page, you can update as often as you like - for free.
Social media networks are all abuzz with so many options for self sell of your book and you. Consider your book your bonafide business card, and the social networks your cocktail party and business networker - 24/7. Twitter, Facebook, Tumblr, LinkedIn are just a few of the many available. It is recommended that book marketing be limited to under five or less as this activity alone can consume more time than it took to write and publish. Social media sites allow for connections to many people while allowing writers to express themselves and actually "practice" writing.
As you develop more contacts the self sell bookmarketing can take you in many directions including speaking, teaching, and mass media. Good starts are BlogTalkRadio and YouTube which are free for recording and on-demand listening. You can then use them in your blog and social media engagement.
For more information, check out this Twitter list: Books/Authors/Writers
No comments:
Post a Comment